Swifties vs. Ticketmaster

Swifties vs. Ticketmaster

Tuesday was a difficult day for millions of Swifties. For the first time in five years, singer-songwriter Taylor Swift is going on tour. Her 52-date stadium tour will run from March 17 through August 9 starting next year in 2023 in America. She is expected to soon announce international tour dates as well. Not only are old fans trying to buy tickets, but Swift has also gained a whole new generation of supporters. Ticketmaster said in a statement that “historically unprecedented demand” was the cause of website outages and left fans waiting online to buy tickets for hours on end.  

Tuesday was not even the official day that tickets went on sale. November 15 was when presale tickets became available to “verified fans” who received a code to access tickets early. Despite the special codes, many reported long waits in the queue and delays in being assisted by customer service. To make matters worse, fans were upset by the high prices and additional fees set by Ticketmaster. Some immediately put tickets on resale websites for thousands of dollars, knowing that Swifties will go to any lengths to get tickets in their hands.  

The general public is open to purchase tickets this Friday, November 18. Ticketmaster has, in a sense, become a monopoly in terms of concert tickets. The company merged with Live Nation so concert goers must purchase tickets from Ticketmaster or buy resale tickets for much higher prices on risky websites. Regardless, nothing will stop the army of Taylor Swift lovers from seeing her on tour.