BeReal is one of the newest social media platforms out there today. It has reached millions of downloads in 2022, but is it dying as quickly as it boomed in popularity?

BeReal was first created in 2019, but really became popular in the beginning of 2022. People were drawn to this app for its ‘realness’ and the authenticity it had, with a random time that a notification will pop up on your phone and you’ll post what you are doing in the moment. The whole point of the app was to show people not all of the ‘perfect pictures’ that are shown on social media, but to give a real insight on how people do not look like that all the time.

Despite a whopping 53 million downloads in 2022, only 9% of users are active everyday, delineating that users are most likely getting bored with the app.

It can be inferred that the reason that BeReal is dying is because if you get the notification during the day when you ‘don’t look the best’ or aren’t doing anything fun, then you may not post. Also, vice versa, you may only post if you’re doing something fun, which would only make that app fun during that time.