Midnights

Billboard

Billboard

Kai Rue, Writer

“This is a collection of music written in the middle of the night, a journey through terrors and sweet dreams…” 

On August 29, 2022, Taylor Swift made an Instagram post about her new album Midnights. Earlier that night Swift attended the VMAs in a beautiful, jeweled, Oscar de la Renta dress. Right as she was receiving her award for Video of the Year, she dropped the news that her brand new 10th studio album will be released on October 21st and, in her words, “And I will tell you more at midnight.” Fans have been patiently waiting in silence for the majority of 2022 searching for clues and easter eggs known to pop up in Swift’s social media posts, or earlier works. We all know that Taylor is no stranger to giving us fun surprises and throwbacks that tie her earlier looks and album concepts to introduce new eras. 

What we know about this mysterious album is that it has thirteen songs that came from thirteen sleepless nights throughout the course of her life. Swift is a creature of habit when it comes to her music, pulling inspiration from the events in her life, sparking a diaristic-oriented discography. Only two albums that we know have strayed away from this approach. Her past two albums, Folklore and Evermore, focused more on the imaginations and storylines that her songwriting is capable of. Drawing her personal life back from the scene and allowing a more intimate version of her lyrics to shine. However, with this new album, fans can predict that this will go back to her past music which had a more diary-driven aspect. 

The photo Taylor posted when releasing the details of it was a simple polaroid-like style photo with a lighter and dark blue eyeshadow, matching her VMAs after-party outfit. In early September Swift attended the Toronto International Film Festival regarding the All Too Well Short Film. The outfit mirrors the look she wore in the past when the original All Too Well came out in 2012 but now with an emphasis on jewels and gold accents which tie into the Midnight album era. 

The complexities of this album from the release date to the unknown genre make it polarizing to fans. Everything in Swift’s career has been planned, carefully thought out, and executed. This new era of Taylor’s is still very unknown. With the simplicity of the album’s aesthetic and carefully crafted narrative, Swift is ready to turn the chapter again re-inventing herself to something we’ve never seen before. 

 

“Midnights, the stories of 13 sleepless nights scattered throughout my life, will be out October 21. Meet me at midnight.”